Water advertising challenge
Your chance to see an advert, created by you, shown in London
To all the primary and secondary school children in London, we need your help!
What are we trying to do?
The Mayor of London has appointed us, London’s child obesity taskforce, to make sure every child in London has every opportunity to be healthy.
This year, supported by the Mayor, our aim is to get all primary and secondary school children across London to only drink water when they’re in school. This would put an end to selling and drinking fizzy drinks in London’s schools.
Why do we need your help?
Well, how did you feel when you read that? Did it make you think “no problem, I only drink water anyway”, or did you think “Eugh — no way, water is horrible”?
This is why we need your help. All of you have different views, but overwhelmingly scientists, teachers and sports experts tell us that water has enormous benefits over other drinks.
Why should we only drink water?
Water is better for you:
· Water is essential for life. Drinking water can help to make us feel more alert and energetic, support concentration, improve the condition of our skin and hair and help to get rid of waste products from the body.
· Choosing healthier drinks is a key part of getting a balanced diet. Swapping sugary drinks for water is a great first step. Water is sugar free and kind to teeth.
· Guidelines say we should drink 6 to 8 glasses of fluid a day. Water is also low cost and calorie free.
Water is better for the environment:
· Refilling water bottles in school or at water fountains helps to reduce single-use plastic waste. The average adult Londoner buys more than 3 plastic bottles a week, this works out to 175 bottles every year per person!
In truth, water is the best choice, but currently it’s not always seen that way.
The challenge
We are asking primary and secondary school children to help develop an advertising campaign to promote these messages. One that can inspire everyone between the ages of 4 and 18 in London to drink only water in school. We want this to be a message ‘from the young people of London, for the young people of London’. It should feel inspiring and powerful but also honest about the benefits.
What do I need to create?
· The winning idea will be used in outdoor and print advertising in London, so your idea should be something visual.
· This isn’t a TV advert, so your ideas need to use pictures/ words/ designs.
· The team aren’t looking for the best artist, or the best use of computer graphics — they’re looking for the best idea, which can be described in words or images. So, a simple sketch or slogan will have as much chance of winning as a beautiful design.
· Draw it by hand, design it on a computer, paint it, photograph it. Whatever you think shows your idea best.
· We suggest something like 1 A4 page (portrait or landscape) would be the best thing to submit so they can see how the idea works.
· Your idea for the advert should speak for itself, so you don’t need to submit any ‘explanation’.
Primary and secondary ages
There will be two categories, one for primary aged and one for secondary aged children.
The task is the same — but the team will judge based on two different age categories.
And don’t worry — we know loads of you are moving from primary to secondary this holiday. If you’re moving up, then you’ll be in the secondary group.
What happens next?
The winning submission (chosen by a team of industry experts) will get the chance to work with designers at a top London advertising agency to bring their concept to life as an actual piece of outdoor or print advertising, with expenses paid and lunch provided.
Some final things to consider
· Think about the type of message that would motivate YOU.
· Imagine you are seeing this advert in your local area, perhaps in your local station on your way into school. It should make you take notice and feel motivated to do something differently.
How do I enter?
Send your entry to: WaterOnly@london.gov.uk.
Along with your name, school, postcode and age.
Entries close on Monday 1 November 2021.
Full terms and conditions are below.
Good luck from London’s child obesity taskforce!
Competition Terms and Conditions
1. The competition is being run by London’s child obesity taskforce (LCOTF).
2. It is open to any London resident aged between 4 and 18 years, excluding employees and their immediate families of London’s child obesity taskforce.
3. All entries must be submitted by email to WaterOnly@london.gov.uk by Monday 1 October 2021 23:59pm.
4. Only one entry per person. All additional entries will be disqualified.
5. Entries will be judged by a panel comprising members of the London Child Obesity Taskforce and representatives of the GLA.
6. Entries will be judged on their impact, creative merits and the panel’s assessment of their effectiveness and relevance.
7. The winners will be notified by email via the account provided at point of entry within 14 days of the closing date.
8. It is the responsibility of the entrant to provide correct, up-to-date details when entering. LCOTF cannot be held responsible for winners failing to supply accurate information which affects prize acceptance or delivery of their prize.
9. The panel’s decision is final and binding. No correspondence will be entered into. Entry implies acceptance of these terms and conditions.
10. Any entries that LCOTF considers (in our absolute discretion) to be dangerous, offensive, indecent, illegal, racist, copied, offensive, cruel or fraudulent, or infringe on the rights or copyright of others will be immediately disqualified.
11. No third party or bulk entries. Incomplete, illegible, misdirected or late entries will not be accepted. Proof of sending will not be accepted as proof of delivery or receipt. No responsibility can be accepted for entries that are incomplete, lost due to technical reasons, corrupted, delayed, wrongly delivered, or not received for whatsoever reason.
12. Prizes must be accepted as offered by the named winner. There is no cash or alternative prizes, in whole or part. The prizes are not transferable and cannot be resold.
13. LCOTF reserves the right to substitute a prize of equal or greater value should circumstances outside its control make this necessary.
14. LCOTF reserves the right to verify winners and ask for proof of identity, age and address and to withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these terms and conditions.
15. If you are shortlisted, your entry may be shared on social media and in other communications. This may include (but is not limited to) local and regional newspapers, the Greater London Authority website and TV.
16. You agree that if you are a winner, you will take part in and co-operate fully with reasonable publicity and to the use of your name, photograph and any comments in such publicity without any fee being payable.
17. By entering the competition, each entrant grants LCOTF a world-wide, perpetual, irrevocable, non-exclusive, transferable, royalty free and sub-licensable right and licence to use reproduce, modify, adapt, publish or display (in whole or in part) any intellectual property contained in the content of their entry, without royalty, payment or other compensation. Each Entrant agrees not to assert any moral rights in relation to such use and warrants that they have full authority to grant such rights.
18. LCOTF reserves the right, at its sole discretion, to eliminate or disqualify any entries or entrants that it regards as being in breach of these terms and conditions or the spirit of the competition. Those who try to circumvent the entry process and/or entry instructions by any method, will be disqualified and any prize award will be void.
19. Entry into the competition is at the entrant’s sole risk. To the extent permitted by law, LCOTF does not accept any responsibility for any damage, loss, liabilities, injury, costs, expenses or claims (whether in contract, tort or otherwise) suffered by entrants or any third parties arising out of or in connection with the competition and/or accepting a prize.
20. LCOTF reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this competition in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavours to avoid disappointment.
